What is A KPI?

Key Performance Indicators (KPIs) are the critical (key) indicators of progress toward an intended result. They help you understand if you are achieving your goals. KPIs create an analytical basis for decision making and help focus attention on what matters most.

  • Are used to improve performance and achieve goals
  • Focus attention on what matters
  • Provide evidence to inform decision making
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KPI Best Practices


Developing meaningful KPIs and measuring strategy execution is both an art and a science, involving a deep understanding of what to measure, how to measure, how to analyze performance information, how to report and clearly inform others regarding desired results and performance, and how to use the information to make better decisions.

You will learn how to:

  • Improve managers' and employees' perception of the value and importance of measuring performance
  • Lift the skill level of managers and employees in selecting meaningful measures and using those measures to make better informed decision
  • Use KPIs to build individual and collective accountability for results

Thought Leadership

KPI.org is a free online resource for those dedicated to improving performance through the use of KPIs. KPI.org is sponsored by the Balanced Scorecard Institute.

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Our consulting services are designed to provide you with the confidence that your KPI development and implementation will be a success.

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Training and Certification

Our KPI certification programs, offered in association with the George Washington University College of Professional Studies, give KPI practitioners the tools they need to succeed.

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KPIs: What They Are and Why Your Organization Needs Them


Many managers we talk to are embarrassed by the way their organization measures and reports their performance. But why? Most agree that performance measurement is a foundational element of good management and a key to success. Surprisingly, most struggle to:

  • Easily find meaningful Key Performance Indicators (KPIs)
  • Get true buy-in to performance measurement
  • Strongly align measures to strategy
  • Use measures to drive improvement